DECODE’s Exploratory Research services frame and analyze key questions into thought-provoking findings that help you understand where you are – and where you need to go. Our Evaluation Research services assess how actions have resonated with the target public. We not only provide you an assessment of where you’ve been, but what the key “next steps” should be.

DECODE has conducted over 400 research projects over the past 14 years, and primary research methodologies include:

Internal Data Mining
Bibliography and Research Summaries
Internal Stakeholder Interviews
Quantitative Studies (Online, Phone, In-Person)
Focus Groups and Discovery Groups
Mystery Shopping
Online Dialogues
Peer-to-Peer Interviews
One-on-One Long Interviews
Stakeholder Consultations
Expert Panels
Consumer Panels
Stakeholder Innovation Engine
Client Immersion Experiences
Concept Optimization
Channel Evaluation / Web Assessments.